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We
provide Monthly Search Engine registrations.
Dynamically altered to
optimize ranking positions.
Submitted to over 800,000 search
engines
(including all 15 major search engines)
Remember, depending on search engines can be a double edged sword.
While they may be one of the top sources of traffic referrals to
your website, they can also be the least dependable source.
See
also...
Marketing Services
Website Email Referral Program |
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DalmoWorks provided the research for chapter 10 –
“Mastering the Secrets of Search Engines” - in the newest
“Web Marketing for Dummies” book…
Click here for a preview of this chapter.
Today, top search engine placement is an achievement that is 75%
smart design / marketing strategy and 25% luck. Unless you can
afford to pay-per-click rankings directly with the major search engines,
you're going to have to accept that 25% of this process is out of
your hands.
At DalmoWorks we handle the design and search engine
submission and optimization - here are some steps you
can take:
First and foremost are keywords and search phrases. When planning
your website, you should get inside the mind of the person who will
be looking for you first. Your first instinct might be to use words
and phrases you deal with on a daily basis in your business.
For example; if you sell computers, your first instinct may be to
have keywords like Gateway, Dell, Compaq, monitors, keyboards, etc.,
as your first keywords. However you may be better served by having
more general keywords, such as: computer stores, computer outlets,
computer retailers and other similar descriptors as your first
keywords.
Your website content will play an important role with placement
on some search engines. Write your initial drafts of your website
content to include as many of your most important keywords and
search phrases as you can.
Swap links with other non competing websites. This is helpful for the
Search Engines? It sure is! Search engine robots detect when
other websites are linked to your own. The theory behind improving
your placement in this regard is that if other sites on the web are
linking to yours, you must be a respected organization with useful
content. This tactic helps your search placements get boosted, and
just makes good marketing sense.
Promote your website
- The point of all these efforts is to turn your
website into a web presence - the distinction is crucial. In order
to do this, you need to have all your marketing channels working.
While search engines are one of the leading referrers of traffic on
the Internet, they are not the "yellow brick road" to the
millionaire mansion. There are millions of websites on the Internet,
and that number is growing exponentially. You need to distinguish
your site from all the others, so that when you finally achieve that
coveted top ten placement, your potential customer will be more
inclined to click on your link than your competitors. |